Higher interest rates, lowering dealership incentives, and rising prices could all be factors that will cause new vehicle sales to fall in 2019. In early December, the National Automobile Dealers Association (NADA) based in Tysons, Virginia, estimated U.S. sales of light vehicles will reach only 16.8 million units next year, making 2019 the first year since 2014 that new vehicle sales will fall below the 17 million mark.
Today, about 6% of all aftermarket tire sales are online, according to Modern Tire Dealer. That is a total of 14 million passenger and light truck tires. With 80 million Millennials entering the marketplace, tire retailers are turning online to get those sales, which are expected to grow in the coming years.
You can send them reminder cards or mention why tire replacement is a key part of preventative maintenance. But understanding what motivates consumers to make that decision outside the sales pitch is not always a straightforward process.