It’s February and love is in the air. This time of year is all about renewing relationships, falling in love, and doing something nice for that special someone. While you make your Valentine’s Day plans, don’t forget to think of your customers! With the industry growing so quickly, customers’ relationships with your tire and auto services business are more important than ever.
Americans rely on their smart phones for practically everything and are increasingly using text messaging as their primary form of digital communication. It’s no surprise that 78 percent* of Americans prefer to use texting to communicate with businesses. We’ve done a little research and there are many reasons why implementing texting to communicate with customers at your tire and auto repair shop will benefit your business. Here are our top three.
Communication is key for auto service departments and tire shops. Customers want to know how long their car will be on the rack, the scope of the repairs and cost, and those answers often change by the hour due to supply availability, labor, unforeseen glitches, and more. So how can you keep open a clear line of communication with customers who increasingly don’t own landlines, are always mobile, and often prefer voicemail to talking to a live person?