It’s February and love is in the air. This time of year is all about renewing relationships, falling in love, and doing something nice for that special someone. While you make your Valentine’s Day plans, don’t forget to think of your customers! With the industry growing so quickly, customers’ relationships with your tire and auto services business are more important than ever.
Social media matters for the tire and auto repair industry as it’s the only non-intrusive way to talk to consumers directly and to get them what they need fast.
Speed is critical because when a car breaks down or needs a repair, the owner wants immediate results. That is where trust comes in. Consumers want to know their vehicle is in safe hands and, if they have a good experience, the sharing nature of social media encourages them to spread the word.