ASA Logo.png

ASA Blog

How Digital Marketing Can Help You Sell More Tires

[fa icon="calendar'] Mar 27, 2018 9:09:36 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Online Tire Sales, Digital Marketing

[fa icon="comment"] 0 Comments

What's your online marketing strategy.jpg

Tire buyers are now more sophisticated in how they purchase tires. They research more online and expect to interact with retailers in ways that go beyond stepping through the door at a brick-and-mortar outlet.

These days, buyers are more empowered when it comes time to purchase. Because they have search engines at their fingertips, they understand the world of tire brands more, are knowledgeable about pricing, comparisons, and even what other users are saying about whichever brand they are considering.

This means you need to be smarter about how you interact with your buyers. Not only can you use digital marketing tools to reach out to buyers in a more targeted way, but you can also accommodate buyers by presenting them with the tools they not just need, but expect. Here are a few ways you can start now:

Read More [fa icon="long-arrow-right"]

Millennials are the future of online tire buying, but what drives purchases

[fa icon="calendar'] Dec 6, 2017 8:07:14 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Tire Purchases, Online Tire Sales, Millennials Buying Tire Online, Modern Tire Dealer Survey

[fa icon="comment"] 1 Comment

Millennials are the Future of Online Tire Buying-4.png

Today, about 6% of all aftermarket tire sales are online, according to Modern Tire Dealer. That is a total of 14 million passenger and light truck tires. With 80 million Millennials entering the marketplace, tire retailers are turning online to get those sales, which are expected to grow in the coming years.

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

see all

Recent Posts