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Millennials are the future of online tire buying, but what drives purchases

[fa icon="calendar'] Dec 6, 2017 8:07:14 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Tire Purchases, Online Tire Sales, Millennials Buying Tire Online, Modern Tire Dealer Survey

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Today, about 6% of all aftermarket tire sales are online, according to Modern Tire Dealer. That is a total of 14 million passenger and light truck tires. With 80 million Millennials entering the marketplace, tire retailers are turning online to get those sales, which are expected to grow in the coming years.

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