This time of year is a perfect time to try out new tactics to increase profits and build your customer base. The days are longer, the sun is out and everyone is in a great mood. We know this is one of the busiest seasons for your tire and auto services business and thinking up new sales and marketing tactics might be challenging. So we’ve made a list of our top three ways to heat up profits this summer to help get you started.
Tire and auto repair shops that are not on Facebook are invisible to the wider world. It’s not enough to simply have your address and hours of operation online. You need to think of Facebook, and all of social media, strategically. That means finding ways to engage customers and prospects in a way that gives them value, and to have the discipline to maintain that relationship on a consistent basis.
Here are six easy ways to use Facebook to your advantage: