ASA Logo.png

ASA Blog

6 Ways to Use Facebook to Your Advantage

[fa icon="calendar'] Jul 9, 2018 10:54:07 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Industry, Automotive Industry, Facebook strategy, Online marketing strategy

[fa icon="comment"] 0 Comments

Facebook Marketing Strategy

Tire and auto repair shops that are not on Facebook are invisible to the wider world. It’s not enough to simply have your address and hours of operation online. You need to think of Facebook, and all of social media, strategically. That means finding ways to engage customers and prospects in a way that gives them value, and to have the discipline to maintain that relationship on a consistent basis.

Here are six easy ways to use Facebook to your advantage:

Read More [fa icon="long-arrow-right"]

Automotive, tire industries worried about potential sales downturn

[fa icon="calendar'] Jun 19, 2018 5:40:15 PM / by ASA Automotive Systems posted in Tire and auto services dealers, Tire Industry, Automotive Industry, Steel tariffs, Aluminum tariffs, U.S. Department of Commerce, U.S. Tire Manufacturers Association, American Enterprise Institute

[fa icon="comment"] 1 Comment

Tariffs on aluminum and steel imports this month from Mexico, Canada, and the European Union, as well as those from China, are troubling leaders in the automotive and tire industries.

Scott Clark, the Chairman and President of Michelin North America, said the tariffs are “a real concern.”

“Some of the steel that all manufacturers use in making tires in North America is not available in North America. We're all dependent on importing that steel,” he said.

Industry analysts are concerned that higher prices will lead to a slowdown of new automotive and tire sales. Canada is a major exporter of steel plate and coil steel used by manufacturing. The country accounts for about half of the raw aluminum imported by the U.S. and about a fifth of finished steel imports.

Read More [fa icon="long-arrow-right"]

What are value-added assets to your tire and auto services business

[fa icon="calendar'] Apr 25, 2018 9:37:46 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Auto Repair Professionals, Shop Management Software, Value-Added Assets

[fa icon="comment"] 0 Comments

What are value-added services to your business

Are they the office supplies you need at the front desk? No. What about the mop and bucket and cleaning supplies you may use to tidy up after hours? Probably not.

You know the assets that drive your tire and auto services business are the tools that deliver quality service that keep your customers coming back for more. The alignment rack, for example, the air compressor, or your oil caddy — these are the essential tools for your business that drive sales. But it’s not just that you have them, it’s what you do with them that matters. Everyone has technicians, but not all have expert technicians.

Read More [fa icon="long-arrow-right"]

How Digital Marketing Can Help You Sell More Tires

[fa icon="calendar'] Mar 27, 2018 10:09:36 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Online Tire Sales, Digital Marketing

[fa icon="comment"] 0 Comments

What's your online marketing strategy.jpg

Tire buyers are now more sophisticated in how they purchase tires. They research more online and expect to interact with retailers in ways that go beyond stepping through the door at a brick-and-mortar outlet.

These days, buyers are more empowered when it comes time to purchase. Because they have search engines at their fingertips, they understand the world of tire brands more, are knowledgeable about pricing, comparisons, and even what other users are saying about whichever brand they are considering.

This means you need to be smarter about how you interact with your buyers. Not only can you use digital marketing tools to reach out to buyers in a more targeted way, but you can also accommodate buyers by presenting them with the tools they not just need, but expect. Here are a few ways you can start now:

Read More [fa icon="long-arrow-right"]

How to Connect with your Customers Better 

[fa icon="calendar'] Mar 13, 2018 5:59:13 PM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Texting

[fa icon="comment"] 0 Comments

How to connect with customers better with texting.jpg

Communication is key for auto service departments and tire shops. Customers want to know how long their car will be on the rack, the scope of the repairs and cost, and those answers often change by the hour due to supply availability, labor, unforeseen glitches, and more. So how can you keep open a clear line of communication with customers who increasingly don’t own landlines, are always mobile, and often prefer voicemail to talking to a live person? 

Read More [fa icon="long-arrow-right"]

How to drive more traffic to your tire and auto repair shop this spring

[fa icon="calendar'] Feb 23, 2018 9:23:05 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Increase Summer Sales, American Automobile Association

[fa icon="comment"] 0 Comments

Spring is coming. How to drive more traffic to your tire and auto repair shop.png

Americans hit the road most often when spring arrives. More than a third of American drivers take vacations during the spring and summer, according to the American Automobile Association (AAA), which inevitably means there is a high likelihood for emergency maintenance on their vehicles.

That’s where your tire and auto service shop comes in. Despite the calendar saying it is winter, now is the time to think creatively about how to reach drivers in your area before they embark on that costly road trip once the weather warms up.

The data is on your side. The AAA reported last year that it rescued 7 million American drivers and that 4 out of 10 people are not prepared when road disaster strikes. The most common maladies on the road? Dead batteries, flat tires, and vehicle lockouts.

Here are ways to prepare your customers — and gain new ones — through marketing messages and events designed around the upcoming busy road season.

Read More [fa icon="long-arrow-right"]

On-premise vs. cloud-based tire software. Which is right for your business?

[fa icon="calendar'] Feb 15, 2018 4:33:37 PM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, On-premise vs. cloud-based software

[fa icon="comment"] 0 Comments

On-Premise vs. Cloud-based software-1.png

When it comes to software management, tire dealers and auto repair shops now have two options: You can either purchase a new on-premise software system or a cloud solution. While the temptation may be to keep everything in-house because it offers more security, the cloud offers greater flexibility and easier implementation.

The right choice depends on the nature of the business and future plans for growth. Here are five questions to consider.

Read More [fa icon="long-arrow-right"]

Making the greatest gains, truck tire shipments big winner of 2017

[fa icon="calendar'] Jan 31, 2018 3:00:00 PM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Tire Shipment Numbers

[fa icon="comment"] 3 Comments

Tire Shipment Numbers 2017.png

U.S. tire shipments remained relatively flat in 2017 according to the U.S. Tire Manufacturers Association (USTMA). Total tire shipments fell a half of a percent to 316.8 million units compared to the previous year.

Read More [fa icon="long-arrow-right"]

ASA Thanks You for Helping Us Help Others!

[fa icon="calendar'] Dec 21, 2017 5:37:43 PM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, GivingSeason, ActofKindness

[fa icon="comment"] 0 Comments

ASA Thanks You for Helping Us Help Others.png

Earlier this year, we sent an email to our customers asking them for feedback on all aspects of our products and the service we provide. Respondents were told that for every completed survey, we would make a donation to a worthy organization of their choice. Once the survey was completed, they were asked to pick one of several charities listed.

Read More [fa icon="long-arrow-right"]

Millennials are the future of online tire buying, but what drives purchases

[fa icon="calendar'] Dec 6, 2017 9:07:14 AM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Tire Purchases, Online Tire Sales, Millennials Buying Tire Online, Modern Tire Dealer Survey

[fa icon="comment"] 1 Comment

Millennials are the Future of Online Tire Buying-4.png

Today, about 6% of all aftermarket tire sales are online, according to Modern Tire Dealer. That is a total of 14 million passenger and light truck tires. With 80 million Millennials entering the marketplace, tire retailers are turning online to get those sales, which are expected to grow in the coming years.

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Recent Posts