Not sure what to do with all the information overload from visiting SEMA 2018? We don’t blame you - it was an extremely busy (large, crowded, overwhelming) show! We’ve compiled the following helpful steps to follow now that you’ve settled back into your normal, post-show schedule. If you attended SEMA with a goal in mind but can’t seem to tackle the next step in your process, this list is for you.
The SEMA show is the premier automotive specialty products trade event in the world. This year, SEMA takes place October 30-November 2 at the Las Vegas Convention Center.
SEMA attracts nearly 70,000 domestic and international buyers and 100,000 industry leaders from more than 100 countries. At SEMA, you can see the latest technologies and services. Explore the unlimited profit opportunities in your tire and auto services business. And take your chance to HIT THE JACKPOT with America’s leading 'All-in-One' tire and services software for single and multi-store locations at Booth #41043.
Visit semashow.com now to learn more and to register. Still on the fence? Here are three reasons why you need to clear your calendar this month to get to Las Vegas:
ASA Automotive Systems is proud to announce it serves 13 dealers on the newly-published 2018 Modern Tire Dealer Top 100, the industry magazine’s annual list of top 100 independent tire dealers in the U.S. The list was published in August and represents the retail, commercial, and wholesale marketplace.
The 13 dealers represent a total of 880 locations across the U.S. that use ASA’s TireMaster family of products to streamline operations and optimize their business performance.
Fat Boy’s Tire & Auto received the 2017 Dealer of the Year award from the Independent Tire Dealers Group LLC (ITDG). Congratulations!
The award ceremony took place in May at ITDG’s annual meeting and trade show in Chandler, Arizona. Fat Boy’s Tire & Auto, Owner, Kirk Lenhardt accepted the award, which was given to his dealership for its outstanding reputation among customers and vendors. To learn more about the ITDG annual meeting read the June issue of Modern Tire Dealer.
The ITDG represents more than 600 independent tire dealer locations in 44 states.
Tire and auto repair shops that are not on Facebook are invisible to the wider world. It’s not enough to simply have your address and hours of operation online. You need to think of Facebook, and all of social media, strategically. That means finding ways to engage customers and prospects in a way that gives them value, and to have the discipline to maintain that relationship on a consistent basis.
Here are six easy ways to use Facebook to your advantage:
Tariffs on aluminum and steel imports this month from Mexico, Canada, and the European Union, as well as those from China, are troubling leaders in the automotive and tire industries.
Scott Clark, the Chairman and President of Michelin North America, said the tariffs are “a real concern.”
“Some of the steel that all manufacturers use in making tires in North America is not available in North America. We're all dependent on importing that steel,” he said.
Industry analysts are concerned that higher prices will lead to a slowdown of new automotive and tire sales. Canada is a major exporter of steel plate and coil steel used by manufacturing. The country accounts for about half of the raw aluminum imported by the U.S. and about a fifth of finished steel imports.
Are they the office supplies you need at the front desk? No. What about the mop and bucket and cleaning supplies you may use to tidy up after hours? Probably not.
You know the assets that drive your tire and auto services business are the tools that deliver quality service that keep your customers coming back for more. The alignment rack, for example, the air compressor, or your oil caddy — these are the essential tools for your business that drive sales. But it’s not just that you have them, it’s what you do with them that matters. Everyone has technicians, but not all have expert technicians.
Tire buyers are now more sophisticated in how they purchase tires. They research more online and expect to interact with retailers in ways that go beyond stepping through the door at a brick-and-mortar outlet.
These days, buyers are more empowered when it comes time to purchase. Because they have search engines at their fingertips, they understand the world of tire brands more, are knowledgeable about pricing, comparisons, and even what other users are saying about whichever brand they are considering.
This means you need to be smarter about how you interact with your buyers. Not only can you use digital marketing tools to reach out to buyers in a more targeted way, but you can also accommodate buyers by presenting them with the tools they not just need, but expect. Here are a few ways you can start now:
Communication is key for auto service departments and tire shops. Customers want to know how long their car will be on the rack, the scope of the repairs and cost, and those answers often change by the hour due to supply availability, labor, unforeseen glitches, and more. So how can you keep open a clear line of communication with customers who increasingly don’t own landlines, are always mobile, and often prefer voicemail to talking to a live person?
Americans hit the road most often when spring arrives. More than a third of American drivers take vacations during the spring and summer, according to the American Automobile Association (AAA), which inevitably means there is a high likelihood for emergency maintenance on their vehicles.
That’s where your tire and auto service shop comes in. Despite the calendar saying it is winter, now is the time to think creatively about how to reach drivers in your area before they embark on that costly road trip once the weather warms up.
The data is on your side. The AAA reported last year that it rescued 7 million American drivers and that 4 out of 10 people are not prepared when road disaster strikes. The most common maladies on the road? Dead batteries, flat tires, and vehicle lockouts.
Here are ways to prepare your customers — and gain new ones — through marketing messages and events designed around the upcoming busy road season.