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ASA Blog

Survey Shows Tire Buyers Are Savvy Online Researchers

[fa icon="calendar'] Oct 20, 2017 2:38:50 PM / by ASA Automotive Systems posted in Tire and Auto Service Centers, Tire Dealers, Consumer Report, Tire Purchases, Online Sales

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You can send them reminder cards or mention why tire replacement is a key part of preventative maintenance. But understanding what motivates consumers to make that decision outside the sales pitch is not always a straightforward process.

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How to Use Winter to Drive Traffic to Your Tire & Auto Services Shop

[fa icon="calendar'] Oct 5, 2017 5:00:00 PM / by ASA Automotive Systems posted in Tire & Auto Services Dealers, Sales, Winter Tires

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Winter is coming which means a perfect opportunity to sell new tires. But how do you get people to understand that now is the time to make sure they have the safest and most reliable tires on their vehicle so they can survive the roads during the harshest months of the year?

Here are a few ways to make sure they are informed of the risks of driving without winter tires and how your shop can benefit:

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Easy Ways to Increase Ticket Value and Revenue During Fall Car Care Month

[fa icon="calendar'] Sep 1, 2017 2:53:11 PM / by ASA Automotive Systems posted in Tire & Auto Services Dealers, Fall Car Care Month

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We are one month away from Fall Car Care Month in October. It’s a perfect four-week opportunity to increase sales and revenue at your tire and auto services shop. Reach out to your loyal and prospective customers with maintenance tips and suggestions. Let them know that servicing their car now for the upcoming fall and harsh winter months will save them money, improve gas mileage and keep them safe on the road.

To help drive business during Fall Car Care Month and beyond, try these simple steps:

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How to Take Better Control of your Tire & Auto Services Shop Floor

[fa icon="calendar'] Aug 11, 2017 2:56:00 PM / by ASA Automotive Systems posted in Tire & Auto Services Dealers, Managing shoop floor, Customer Scheduling

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You have multiple service bays, service writers, and technicians. You also have customers that drive in to your shop without an appointment. Whether they need a quick fix or a complete overhaul, they want your prompt response. How do you manage bays and workflow so every day doesn’t feel like a juggling act?

Best practices for managing multiple bays include:

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How to Choose the Right Tire Software

[fa icon="calendar'] Jul 26, 2017 2:00:00 PM / by ASA Automotive Systems

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The digital revolution has reached the tire and auto service industry as customers now demand service that is fast, mobile, and effortless. The right tire software can deliver all three.  You will have a competitive edge -- and increase your profitability -- if you deliver service that gets customers what they need, when they need it, and how they want it delivered.

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9 Tips to Use Facebook, Twitter for Tire Dealers and Auto Repair Shops

[fa icon="calendar'] Jul 19, 2017 2:00:00 PM / by ASA Automotive Systems posted in Marketing, Social Media, Tire & Auto Services Dealers

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Social media matters for the tire and auto repair industry as it’s the only non-intrusive way to talk to consumers directly and to get them what they need fast.

Speed is critical because when a car breaks down or needs a repair, the owner wants immediate results. That is where trust comes in. Consumers want to know their vehicle is in safe hands and, if they have a good experience, the sharing nature of social media encourages them to spread the word.

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